Infosys has always been a trusted, proven and reliable
partner for enterprise IT mandates. But under its new CEO, Dr. Vishal Sikka,
the company acquired a whole new vision, of evolving into a next-generation
technology company for the digital era.
The company needed a larger stage to show clients across key
target geographies its capabilities in an interesting and engaging format. Tennis,
the most popular game after football, was a perfect find.
Thus, in just six weeks, Infosys delivered a complete
analytical engine for the Barclays ATP World Tour Finals in London. This helped
fans, players and the media to see the game the way they had never seen it
before. The outcomes included real-time match analysis and predictions,
gamification of tennis statistics, innovative zones in stadia, tennis led design
thinking workshops... for fans, players and media to devour and take delight in.
The following tweetpics show
how Infosys built brand awareness during ATP World Tour by sharing live tweets
with key data insights.
